Asda Isle of Dogs parking fine: rules, free time and how to appeal

Asda Isle of Dogs is a supermarket car park serving Asda in London, on 151 East Ferry Road (E14 3BT). Parking here is managed by ParkingEye, a private operator and member of the British Parking Association (BPA), so a ticket from this car park is a private Parking Charge Notice, not a council fine.

ParkingEye enforces the rules at Asda Isle of Dogs using number-plate recognition (ANPR) cameras that log the time you drive in and out. If you got a charge here it will usually have arrived by post, addressed to the registered keeper, and the times on it are camera times, not the time you parked.

The rules at Asda Isle of Dogs

You can park free for 3 hours, which is also the maximum stay. The free time is for Asda customers only, so leaving the site to shop or work elsewhere can lead to a charge.

The Asda superstore on East Ferry Road is close to Mudchute and Crossharbour DLR. People use it as a convenient place to stop while doing other things on the Isle of Dogs. A 2024 thread describes ParkingEye signs allowing customers 3 hours during the main daytime window. Outside those hours the permitted stay is much shorter, and the terms differ on some days, which catches drivers who arrive late or find the store shut. The signs say the car park is only for use while shopping in store. If you were a customer, ask the store to cancel through ParkingEye's retailer system. Otherwise appeal as the keeper and point out that the entrance sign shows only the 3-hour figure.

How to appeal a charge at Asda Isle of Dogs

1. Don't ignore it. Note the date on the notice: you normally have 28 days to appeal to ParkingEye, and 14 days to pay at the reduced rate if you decide to pay.
2. Gather evidence: photos of the signs and where you parked at Asda Isle of Dogs, receipts, payment records, and anything that explains why you stayed longer.
3. Appeal to ParkingEye in writing. Keep to the facts and keep a copy. If you were not driving, you don't have to say who was.
4. If ParkingEye rejects your appeal, it must give you a code to appeal to POPLA, the independent appeals service for BPA members. POPLA appeals are free, and you have 28 days from the rejection to use the code.

If you were shopping at Asda

Keep your receipt. Asda stores can often ask ParkingEye to cancel a charge for a genuine customer, and a till receipt or card statement showing you shopped there that day is the strongest evidence you have. It also shows how long you were in the store compared with the 3 hours allowed.

Ask at customer services before you appeal. Some stores can log a cancellation request with the operator on the spot; if they can't, name the store manager you spoke to in your appeal.

Common reasons charges here get cancelled

• A few minutes over the limitThe cameras time your whole visit, from the entrance to the exit. With a 3 hours limit at Asda Isle of Dogs, an overstay of up to about 15 minutes is often inside the consideration and grace periods the code requires.
• You were a Asda customerProof you shopped or ate at Asda on the day often gets a charge cancelled, especially when the overstay was short.
• Reported at this car parkCharges for using the car park while the store is closed, when only a short stay is allowed
• Reported at this car parkEntrance signs show only the 3-hour figure, while the full terms that vary by time and day appear on signs inside the car park
• Reported at this car parkNon-shoppers using it as a base for nearby errands
• Signs you couldn't reasonably seeThe terms are a contract formed by the signs at Asda Isle of Dogs. If the entrance sign was missing, hidden or unreadable, photograph it from the driver's position; the codes set rules for size, placement and wording.

Get an appeal letter for Asda Isle of Dogs

Written for you from your check, addressed to ParkingEye with this car park's details already filled in.

• First appeal, plus the POPLA appeal if it's rejected
• Late-appeal and £20-reduction letters included
• Edit it, then download as Word or PDF, or copy into the appeal form
• Full refund within 14 days, no questions

Start my letter, £5.99 Appeal for free instead

A document-preparation service, not legal advice. Your details stay on your device.

Questions about parking at Asda Isle of Dogs

How long can you park at Asda Isle of Dogs?

The maximum stay is 3 hours, with the first 3 hours free.

Who runs Asda Isle of Dogs car park?

ParkingEye manages the parking for Asda. It's a member of the BPA, so appeals go to ParkingEye first and then to POPLA.

Is Asda Isle of Dogs car park free?

Yes, it's free for 3 hours, for Asda customers. Staying longer than allowed can lead to a charge of up to £100.

Can I appeal a ParkingEye charge at Asda Isle of Dogs?

Yes. Appeal to ParkingEye within 28 days, with evidence. If it's rejected you can go to POPLA for free. Paying doesn't stop you appealing first, but the reduced rate usually only applies in the first 14 days.

Does Asda Isle of Dogs have parking cameras?

Yes, ParkingEye uses ANPR cameras here. They record your registration and the time you enter and leave, and charges are posted to the registered keeper.

Last checked on 31 October 2026, from recent driver reports, cross-checked (ftla.uk threads Jul 2024 (3-hour maximum in set hours, shoppers only) and Jul 2025 naming ParkingEye at Asda Isle of Dogs; address from directory). Signs and rules change, so the signs on the day are what count. Spotted something different? Report a change.