Asda Peterborough (Rivergate) parking fine: rules, free time and how to appeal

Asda Peterborough (Rivergate) is a supermarket car park serving Asda in Peterborough, on West Rivergate (PE1 1ET). Parking here is managed by ParkingEye, a private operator and member of the British Parking Association (BPA), so a ticket from this car park is a private Parking Charge Notice, not a council fine.

ParkingEye enforces the rules at Asda Peterborough (Rivergate) using number-plate recognition (ANPR) cameras that log the time you drive in and out. If you got a charge here it will usually have arrived by post, addressed to the registered keeper, and the times on it are camera times, not the time you parked.

The rules at Asda Peterborough (Rivergate)

You can park free for 2 hours, which is also the maximum stay. The free time is for Asda customers only, so leaving the site to shop or work elsewhere can lead to a charge.

This Asda at Rivergate is a short walk from Peterborough city centre, so people often park here and head into town. ParkingEye cameras enforce a 2-hour free stay. Signs say customers who need longer should ask in store, where staff can add time to your registration. One 2026 poster was turned away because the extension tablet wasn't working. In a 2025 case, the store manager arranged cancellation after the driver asked again with a manager present, and the charge took a few weeks to drop to zero on ParkingEye's site. If you were held up by an emergency or by traffic leaving the car park, raise it with the store before appealing.

How to appeal a charge at Asda Peterborough (Rivergate)

1. Don't ignore it. Note the date on the notice: you normally have 28 days to appeal to ParkingEye, and 14 days to pay at the reduced rate if you decide to pay.
2. Gather evidence: photos of the signs and where you parked at Asda Peterborough (Rivergate), receipts, payment records, and anything that explains why you stayed longer.
3. Appeal to ParkingEye in writing. Keep to the facts and keep a copy. If you were not driving, you don't have to say who was.
4. If ParkingEye rejects your appeal, it must give you a code to appeal to POPLA, the independent appeals service for BPA members. POPLA appeals are free, and you have 28 days from the rejection to use the code.

If you were shopping at Asda

Keep your receipt. Asda stores can often ask ParkingEye to cancel a charge for a genuine customer, and a till receipt or card statement showing you shopped there that day is the strongest evidence you have. It also shows how long you were in the store compared with the 2 hours allowed.

Ask at customer services before you appeal. Some stores can log a cancellation request with the operator on the spot; if they can't, name the store manager you spoke to in your appeal.

Common reasons charges here get cancelled

• A few minutes over the limitThe cameras time your whole visit, from the entrance to the exit. With a 2 hours limit at Asda Peterborough (Rivergate), an overstay of up to about 15 minutes is often inside the consideration and grace periods the code requires.
• You were a Asda customerProof you shopped or ate at Asda on the day often gets a charge cancelled, especially when the overstay was short.
• Reported at this car parkDrivers walk into the city centre and come back after the 2-hour limit
• Reported at this car parkExtensions have to be added at customer services before you leave, and the tablet used for this is sometimes broken
• Reported at this car parkChristmas-period gridlock has kept cars on site past the limit
• Signs you couldn't reasonably seeThe terms are a contract formed by the signs at Asda Peterborough (Rivergate). If the entrance sign was missing, hidden or unreadable, photograph it from the driver's position; the codes set rules for size, placement and wording.

Get an appeal letter for Asda Peterborough (Rivergate)

Written for you from your check, addressed to ParkingEye with this car park's details already filled in.

• First appeal, plus the POPLA appeal if it's rejected
• Late-appeal and £20-reduction letters included
• Edit it, then download as Word or PDF, or copy into the appeal form
• Full refund within 14 days, no questions

Start my letter, £5.99 Appeal for free instead

A document-preparation service, not legal advice. Your details stay on your device.

Questions about parking at Asda Peterborough (Rivergate)

How long can you park at Asda Peterborough (Rivergate)?

The maximum stay is 2 hours, with the first 2 hours free.

Who runs Asda Peterborough (Rivergate) car park?

ParkingEye manages the parking for Asda. It's a member of the BPA, so appeals go to ParkingEye first and then to POPLA.

Is Asda Peterborough (Rivergate) car park free?

Yes, it's free for 2 hours, for Asda customers. Staying longer than allowed can lead to a charge of up to £100.

Can I appeal a ParkingEye charge at Asda Peterborough (Rivergate)?

Yes. Appeal to ParkingEye within 28 days, with evidence. If it's rejected you can go to POPLA for free. Paying doesn't stop you appealing first, but the reduced rate usually only applies in the first 14 days.

Does Asda Peterborough (Rivergate) have parking cameras?

Yes, ParkingEye uses ANPR cameras here. They record your registration and the time you enter and leave, and charges are posted to the registered keeper.

Last checked on 31 October 2026, from recent driver reports, cross-checked (MSE thread (Sep 2025-Jun 2026) and ftla.uk thread (Jun 2025) naming ParkingEye at Asda Peterborough with 2 hours free; store address from Give Food directory). Signs and rules change, so the signs on the day are what count. Spotted something different? Report a change.